In reponse to Chad brown 4/10/10 blog

I believe that non-price competitors can be successful at certain times. In the sense of Abercrombie vs Aeropostale, I have shopped at both of these stores. In recent years, I have began to start shopping elsewhere, not necessarily because of the prices, but because of the style. As a young teenager Abercrombie was very popular, a brand I wore alot. Their prices were very expensive but at the time it was something I liked to wear. Now a days, I cannot find any logic in paying the prices for their clothes. Not only do I think Abercrombie clothes suck and their style is outdated, but their ripped jeans and tiny shirts are way over priced. When you purchase any type of clothing from Abercrombie, you are paying solely for the name on the front of the shirt. The quality of their products can be matched at any other retail store in the mall. I belive unless Abercrombie changed something in their marketing scheme, their brand will become less and less popular. They are still marketing the same style of clothes I saw in middle school and high school, but now they are more expensive. In my opinion, Abercrombie sucks.

The New Tiger Woods

For the past couple months you couldn't pick up a newspaper or turn on the news without hearing the name Tiger Woods. He is arguably one of the most recognized athletes on this planet. He single handedly is responsible for the success of Nike's golf department. But after reports of his sex scandals arose in November 2009, it was difficult to tell how this could affect Nike. After these allogations, many sponsors began to immediately drop Tiger from their companies. Nike chose to stay loyal to their golf superstar/ most popular athlete. Even as Tiger chose to take a break from the PGA tour and competitive golf for nearly 5 months, Nike still stood by him. As it turns out, during this period, Nike golf sales remained the same. The 13 weeks after the scandal matched their golf sales the 13 weeks before the scandal. Now that Tiger is back in action, after recently completing his first major tournament at Augusta National, one can only begin to imagine how Nike can reap the benefits. Tiger's first tournament at Augusta was arguably the most anticipated comeback on any athlete...ever! Since golf sales were unaffected during his time of absence, it sets the stage for a huge comeback. It is inevitable that Tiger will soon enough return to his old self, dominating every tournament he plays in and pleasing millions of fans across the world.
How do you think the future success of Tiger will affect the sales of Nike golf products? Do you think if Tiger fails to win a tournament this year, Nike golf sales will drop? How has Tiger's actions affected the way you view him as and will this impact your future purchase of Nike products?